Are You Ignoring Those Who Love You Most?

I can’t help but feel that there is an incredible group of loyal and passionate donors out there who are overlooked and forgotten in almost every instance — the donors who aren’t recruited at all … I’m talking about the people who seek you out and give without solicitation.

These are the donors who are simply passionate about a cause and will look for a charity that can help them fulfill their own personal missions, creating the world they hope for.