ALS Community Hopes to Make Ice-Bucket Challenge an Annual Event
Their rallying cry: Every August until a cure.
"A lot of people think it was a one-time shot," said Pat Quinn, who was diagnosed with ALS, or amyotrophic lateral sclerosis, in 2013 and helped catalyze the ice-bucket challenge last year. "But there are a lot of ridiculous things that caught on that are now worldwide movements every year."
As an example, he and others cited Movember—an annual campaign in which men grow mustaches during the month of November to raise money and draw attention to prostate cancer.