A Contest’s Prize Draws Lots of Entries as Well as Facebook Fans

Many charities run contests to attract followers to their Facebook pages. But the big challenge is what prize to offer the winners. And how do you connect that prize to the organization’s mission?

ChildFund International, a child sponsorship charity that works in 31 countries, faced those questions and came up with a solution that appealed to some of its biggest supporters.

So the charity’s “Experience of a Lifetime” contest, which ends July 31, will give one person the chance to travel and meet the child he or she sponsors through ChildFund’s programs.