9 Words That Will Strengthen Your Nonprofit Messaging

In "Content Marketing for Nonprofits," Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior and uncovered nine agitators Americans use to define a good person: kind, caring, compassionate, helpful, friendly, fair, hard-working, generous and honest.

Your community acts when emotions are triggered. Using the words listed above will increase the likelihood that they’ll do something, whether it’s donating, volunteering or simply sharing your campaign with their friends.