9 Underutilized Emails That Improve Donor Retention

Donor retention is often overlooked, and because of this, nonprofits aren’t using email as a key retention tool. That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships.

The risk this poses is if most emails ask for something, people may start tuning out everything. To make “ask” emails more effective, constituents need to also see results consistently from your organization. They need know that progress is being made and feel the momentum.