9 SEO Basics That Everyone Should Know

SEO, or search engine optimization, is the process of obtaining high rankings in Google Search. Yet Google algorithms change at such an alarming rate that it can seem impossible to keep up. Fortunately, rather than chasing the latest updates, simply staying the course can help you gain and maintain high rankings. Before you go looking for the most recent tips and techniques, make sure your basics are as good as you can possibly make them. Here is what you must know about basic SEO.

1. SEO Is an Ongoing Process:
Too often, business owners make the assumption that SEO is a one-time commitment. The reality is that it is something you must continually monitor and tweak over time.