5 Secrets of Psychologists: How to Get Donors to Say 'Yes'

In 1984 Robert Cialdini wrote a groundbreaking book, "Influence: The Psychology of Persuasion," outlining principles of influence that affect human behaviors. A new infographic visually makes the point that, while technology advances, human triggers remain constant.

Even someone inclined to support your cause may not give unless you push the right buttons. Here are five triggers with a few suggested strategies (I’m sure you can come up with more) to use these principles in your offline and online relationship building with prospective supporters.