4 Reasons Nonprofits Should Use Marketing Automation

Who’s got money? Donors do. That’s why relationships with donors are the cornerstone of nonprofits. Without donors, nonprofits wouldn’t find any success in their fundraising efforts. Marketing automation will help your nonprofit maintain its relationships with donors through the use of personalized and useful content.

Automatically Send Custom and Relevant Information
Find out which people are donating and expressing interest in your nonprofit and its mission. Segment out the people who are sharing your posts on social media. These people are the ones you want to stick around. Therefore, you need to engage with them, thank them and encourage them to do more. Marketing automation helps your nonprofit in sending content that you know your audience will enjoy and appreciate, which will up your chances of seeing those donors becoming recurring donors.