4 Challenges to Effective Content Marketing for Membership Recruitment

Over the years, I have done a number of posts related to trading content for contact. This technique is called a content marketing strategy where free samples of your membership content are made available — typically online — and those interested in using it connect with your organization. But what if you have tried this approach after reading some of these posts and it is not working for you? What might be the problem? Joe Pulizzi shared some good insights on why content marketing may not work in the May issue of COO: Chief Content Officer.