3 Mistakes Nonprofits Make When Crowdfunding

Crowdfunding is showing up in fundraising strategic plans through a variety of ways as more organizations realize the potential of this relatively new phenomenon. When crowdfunding campaigns are run correctly, nonprofits can realize incredible returns versus traditional fundraising methods. However, don’t expect the “if you build it, they will come” result. Crowdfunding campaigns involve more than just setting up a page so you can sit back and watch the donations pour in. Like anything that has great revenue potential, if it’s worth doing, it’s worth doing right.