15 Things We Learned About Nonprofit Content Marketers [New Research]

The new report, Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, created by the Content Marketing Institute and Blackbaud and sponsored by FusionSpark Media, shows nonprofit marketers have grown in their use of content marketing and are driving efficiency and making progress using the resources (even if limited) they have.

Nonprofit marketers are doing more with content marketing — and feeling more confident about their effectiveness. They’re trying more tactics, using more social-media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers.