Video: 10 A/B Test Preparation Tips

Minutes of testing could save marketers’ hides for months, if not longer. Testing is touted but sounds difficult to many, so marketers may not do it as often as would be ideal. However, having a firm foundation may make marketers feel more comfortable about taking the plunge.

Lisa Qian instructs viewers of this O’Reilly Media video to take the following 10 steps to prepare for A/B testing:

1. Define the Goal and Form a Hypothesis. What do marketers want to get out of the test? What answers do they think they will find?

2. I.D. a Control. This is where the A/B comes in, as the test sample will run against this control. Is it a call-to-action button? A home page?