1 Simple Way to Improve Donor Retention

Fundraising publications and blogs are full of good advice for improving donor retention, yet one of the most obvious steps to improved retention — a prompt thank-you to a gift — just seems too overwhelming for many nonprofits. According to Grizzard’s 2013 DonorGraphics™ media usage study, donors estimate that they receive acknowledgments of their donations only 74 percent of the time. That presents a differentiation opportunity that can help facilitate donor loyalty.