Here are several reasons why nonprofits should ditch appeals that employ a piteous or apologetic tone.
By digitizing your annual reports, you can make them valuable to your board, major donors, corporate supporters, and your team.
Let’s dispel three of the most pernicious misconceptions that can destroy direct response fundraising results.
Informed delivery allows USPS customers to digitally preview their mailbox. Here’s how to use this service to your advantage.
Here are four proven ways to repurpose content that are helping nonprofits everywhere gain visibility and awareness.
Direct response strategies are not a relational approach to mid-level programs. Here, I explain mid-level fundraising program elements.
If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.
The right imagery can amplify the power of your nonprofit communications. Let’s dig into some image selection best practices.
Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.
Are you mostly focusing on donor acquisition and major gift fundraising? Here are 10 strategies to take advantage of mid-level donors.