Simply put, new donors are expensive to recruit. Existing donors can often be persuaded to increase their giving, make additional contributions for special occasions, or even leave a bequest. Instead of spending your fundraising budget acquiring new donors, successful non-profit marketers must learn how to engage current donors.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Whether you lead a nonprofit, manage grants for a foundation, or run a socially minded business, GuideStar offers a growing suite of resources to help you achieve your goals. Here’s how we can provide you with the information you need to make smart decisions, build connections, and learn from each other.
More than 45,000 nonprofits that serve veterans and their families are registered with the IRS. They're located in every state of the union and work in every mission category. They receive millions in donor contributions and award millions in grants.
Display ad retargeting is an affordable way to stay top of mind with donors. Learn how data-driven best practices can make retargeting work harder and smarter.
How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!
Download the New Generation of Giving infographic to learn how your organization can target Millennial and Generation X donors that now make up more than two-thirds of the U.S. workforce.