Ask Prospective Donors These 8 Questions
Most fundraisers spend an inordinate amount of time and energy worrying about making the case for their organization.
But a far more productive undertaking is to get to know your major donors—particularly why and how they want to give. Find that out and you’ll have a sense of what you should ask them for and how you should go about asking them.
Andrea Kihlstedt is an author, speaker, trainer and founder of Capital Campaign Masters. She literally wrote the book on launching successful capital campaigns: "Capital Campaign Masters, Strategies that Work," fourth edition coming this fall.
Her company, Capital Campaign Masters, offers pre-campaign planning services: coaching, board readiness workshops and online courses to help get organizations ready for a successful capital campaign. Kihlstedt also created the TRY THIS blog, which looks under the surface of human behavior to find the simple but powerful lessons about wholehearted living.