April 8, 2009, Technology Review — The web is a classic "attention economy"--a system in which people compete for attention. Ask many experts for the secret of success in such a system and they're likely to point to persistence and high quality content.
BOSTON, April 14, 2009 — Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers, today announced that it has entered into a comprehensive agreement to become the online video measurement platform of record for MySpace, the world's premiere social portal. By collecting detailed audience behavior data on each of the several hundred million video streams it serves every month, Visible Measures will give MySpace the ability to provide its advertising clients and content providers with best-in-class visibility into campaign performance and content effectiveness. As part of this agreement, MySpace will deploy Visible Measures' patented Internet video metrics platform and Visible Measures will be named as MySpace's official provider of digital video measurement and metrics.
April 6, 2009, Idealist — More and more nonprofits use video to get their message out about the work they do and, of course, to fundraise. For instance, there are already a lot of nonprofits on YouTube (Idealist included). But do people always see these videos and instantly connect with the idea to donate to the cause?
Advancing widespread charitable giving into the digital age, the comprehensive new Web site Beneflix (www.beneflix.com) debuts today. Integrating the opportunity for novice filmmakers to gain valuable exposure and for charities to reach a previously untapped resource, Beneflix offers these two seemingly unrelated groups an unprecedented marketplace for networking and fundraising.