Pilots with new media/Web 2.0: including SMS, social networking, podcasts, blogs, RSS feeds, wikis, online video, user-generated content, and virtual worlds have shown more positive than negative results according to a new report from the Direct Marketing Association, the 2009 Response Rate Report.
Now visited by over two-thirds (67 percent) of the global* online population, “Member Communities,” which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal email. It is growing twice as fast as any of the other four largest sectors (search, portals, PC software and email), according to The Nielsen Company’s “Global Faces and Networked Places,” a comprehensive report published today revealing the new global footprint of social networking.
Yesterday, the mother of a sick child Googled the name of a devastating disease. She got thousands of results, but the ones that interested her the most were links to your organization’s Web site; two stories from the national media; a handful of online support groups for patients and their families; a general health Web site with online communities dedicated to the disease; and one site focused exclusively on a heartsick father’s negative experience with an operator on your organization’s support line.
Tips from media experts and civic leaders on how to use technology to engage and inform communities are now available at www.informationneeds.org, a Web site of the John S. and James L. Knight Foundation.
In the past three years, developments in social networking and internet applications have begun providing internet users with more opportunities for sharing short updates about themselves, their lives, and their whereabouts online. Users may post messages about their status, their moods, their location and other tidbits on social networks and blogging sites, or on applications for sending out short messages to networks of friends like Twitter, Yammer and others.
Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from Brooklyn Museum, which recently launched a socially networked museum membership called 1stfans.
For the first time ever, Internet users around the world are invited to participate in Joel Comm’s Live Twitter Power Tweet-a-Thon 2009 on Thursday, February 19, 2009 from 12 noon to 12 midnight (EST). Donations through the Tweet-a-Thon will be raised for WaterIsLife.com, a project of Hearts and Hands International, a non-profit organization that provides clean water solutions to those in developing nations. The Tweet-a-Thon will be broadcast from the official site.