Monthly Giving
When I ask the question, “How many monthly donors do you have?” fundraisers typically know that number.
The drip-by-drip approach could lead to huge monthly giving success.
With live events canceled for the foreseeable future, nonprofits are now trying to learn new peer-to-peer platforms.
As we’re all slowly moving back to what is now considered “the new normal,” nonprofits are still struggling.
When I first started working in monthly giving, generating monthly gifts and processing their monthly payments was a process.
In 99% of the cases I come across every day, monthly giving can be offered using the tools you already have in place.
Right now, social distancing is putting up that invisible wall between people, families and loved ones. It’s limiting our freedom.
Especially now, monthly donors are extremely powerful and provide that crucial, sustainable revenue your nonprofit needs to keep going.
Monthly giving trends are not necessarily bad overall. Let’s not press the panic button.
A few weeks ago, Harvey McKinnon published a wonderful new book called “How to Create Lifelong Donors Through Monthly Giving.”