Executive Issues

Wise Use of Social Media: Tips for Nonprofits
May 30, 2017 at 12:01 pm

Social media can be a great tool to promote social change. Nonprofits are taking advantage of such tools to advance their mission. However, social media can pose some risks if not used properly. You should develop a policy that employees can use when making decisions about posting on social media...

Find the Right Board Giving Goal for Your Capital Campaign
May 30, 2017 at 11:53 am

What percentage of your campaign goal should your board members give to your capital campaign? Twenty-five percent? Forty percent? Ten percent? Again and again, I’ve seen board members stumble over this question. They want to do what’s right; but really, they have no idea what’s appropriate or more importantly, what’s possible...

The Case of the Bloated Caseload
May 30, 2017 at 11:41 am

My question for you is this: What is the size of your caseload? If it’s above 150, it’s way to high. So, take steps to trim it down. It may feel counterintuitive, but if you focus on fewer good donors and go deep with them your result will be much better on several levels—relationally for the donor and for you and economically for the organization...

Running Down a Dream
May 26, 2017 at 10:21 am

Start today to position yourself for future positions by acquiring proper and needed attributes. Prepare yourself properly for the complex nonprofit future and never stop running down a dream! Do not wait for the dream that “might” come to you. Be proactive and go for it!...

Unraveling Donor-Centricity: Love Is the Answer
May 26, 2017 at 10:19 am

Great fundraising is focused on the long-term—taking that donor from first-time gift… to lifetime. And it’s built around the science of human behavior and what actually works. We see it time and time again: the very practice of donor-centricity leads to community...

How to Tell If It’s Time to Hire an Executive Director
May 25, 2017 at 9:47 am

Your nonprofit has served its mission statement well. So well in fact, that the directory of volunteers has grown from a half-page to just over three pages. Since those first meetings in a living room more than a decade ago, the nonprofit now has a conference room in a rented office. No more garage storage…

3 Things to Consider When Fundraising Is No Longer ‘Fun’
May 25, 2017 at 9:25 am

Have you had a day when you just felt like there had to be a better career to pursue than fundraising? I know I have. Fortunately, those days have been far outnumbered by those days when I feel honored to do the work I do...

Don’t Shortchange Your Philanthropic Potential
May 24, 2017 at 7:43 am

Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...

Direct Marketing Fundraising Lies in the Art of Friendship
May 23, 2017 at 10:33 am

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes...