Donor Relationship Management

It Is All About the Donor
October 18, 2017 at 12:18 pm

I felt the potential donor’s pain. It was very clear, and their level of frustration high. A friend had long been involved with a college at a major university. Over nearly a decade, the college’s chief development officer had become a good friend to the prospective major donor and their family...

Why I Care About Your Cause, But Don’t Donate
October 18, 2017 at 12:16 pm

My father, Jack Fulton, died four years ago due to complications from Parkinson’s disease. During the last five years of his life, I was his primary support system, taking him to and from doctor’s appointments, coordinating registered nurse visits, going to the grocery store and helping him with all the other necessities, so that he could live in his home...

Do Your Nonprofit Stories ‘Knock Their Socks Off’?
October 16, 2017 at 11:48 am

Unfortunately, in the nonprofit sector, sympathy is one of the most common feelings caused by sharing a story. We rush to share some facts and leave little room to connect with the person and their conflict. We simply end up feeling sorry for the person. That is not the kind of storytelling that causes listeners and readers to take action...

What Happens When Your Major Gift Officer Leaves?
October 9, 2017 at 10:34 am

Recently, one of our client managers for Veritus told me a story about one of our clients she is working with. When I heard this story, I was not shocked. Richard and I hear this kind of stuff all the time. This happens with major donors, because many nonprofits clearly have no structure in place for their major gift program...

#NPPTrendingNow Ep. 19: Should Your Organization Use Tchotchkes for Monthly Giving?
October 6, 2017 at 11:07 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: results from the "2017 Peer-to-Peer Fundraising Study," the importance of listening to your donors and using tchotchkes for monthly giving...

Guilt: It Usually Works
October 5, 2017 at 12:10 pm

Guilt as a motivator has been around a long time. It can get a donor to respond—for a while. As donors get more sophisticated and demanding, guilt becomes less and less effective. And yet, it’s a perennial favorite of nonprofits...

It's Time to Listen to Your Donors
October 2, 2017 at 12:13 pm

I was reminded about this important topic when I had a chance meeting with the wife of a friend who, when we met, launched into a five-minute tirade on how she and her husband are mistreated by the major gift officers from their favorite charities...

DIY Fundraising: What Makes Your Organization Great?
September 28, 2017 at 11:06 am

If there is one question that many nonprofits, especially smaller, younger and generally underfunded organizations forget to answer, it’s this simple question: What makes your organization great? It amazes me how many nonprofits skip right over a value proposition that explains why someone should give them any money...

Are Incentives Bad for Peer-to-Peer Fundraising?
September 27, 2017 at 2:35 pm

Let’s face it: There are a number of ways that you can reward and recognize your volunteer fundraisers—specifically when it comes to a peer-to-peer fundraising strategy. And for these fundraisers to be truly successful, they have to really believe in the organization’s mission and cause, or else why would they be volunteering?...