Donor Relationship Management

Accept No Substitutes
December 14, 2017 at 11:05 am

Several years back, a popular consumer product used the tag line, “Accept no substitutes,” to claim singular distinction for their product. The implication here is that the quality of the product is so high, the essence of the experience so fulfilling that you’ll never want anything else. Ever...

Donor Relationships Belong to the Organization
November 29, 2017 at 12:43 pm

One of the great fallacies in the nonprofit fundraising world is that fundraising professionals take donor relationships with them from organization to organization. It is not an effective strategy, and it is wrong and unethical. It is a significant way fundraising differs from other professions...

Think Creatively: 8 Copywriting Tips for Better Donor Engagement
November 16, 2017 at 12:23 pm

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting …And now what do you do?...

Client Stories: Impacting Employees, Donors, Volunteers
November 14, 2017 at 11:04 am

Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...

Everything You Wanted to Know About Getting the Visit (But Were Afraid to Ask)
November 9, 2017 at 7:26 am

True story. Earlier in my fundraising career, I was working in Virginia and putting a trip to Boston together to visit some donors and prospects we had there. I still remember one particular telephone conversation like it was yesterday. I want you to read it and think of three things I did wrong...

10 Steps to Finding New Donors for Your Nonprofit Organization
November 2, 2017 at 12:27 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...

#NPPTrendingNow Ep. 21: Blackbaud, Microsoft Announce Plans for the Nonprofit Industry
October 27, 2017 at 11:53 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the expanded partnership between Blackbaud and Microsoft, questions to ask yourself before asking a donor for that "big gift" and a new spin on "To-Do" lists...  

What Motivates Your Donors to Give?
October 25, 2017 at 12:31 pm

When considering giving motivations, most nonprofits turn to their well-tested case for giving or a list of organizational features. More sophisticated organizations turn to recent survey data that provides details about their donor base or a group of donor personas...

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

Communication is key in fundraising. There are three overarching principles: The best communication is face to face. Fundraising communication is different. You need to be consistent in communicating and in your messaging. 1. The Best Communication Is Face to Face As you develop fundraising communications strategies, make sure that you have sufficient face-to-face opportunities with key […]