Publishers Clearing House Launches Second “The Give Back” Charity Event
Press release (Oct. 9, 2012) — Publishers Clearing House (PCH) announced the launch of the second charitable giving program called “The Give Back.” First launched in 2011, “The Give Back” is a charity-based Facebook campaign where the fans are put in control. From Oct. 9 through Nov. 5, fans of the PCH Fan Page on Facebook will have the opportunity to vote once a day for one of three charities: St. Jude Children’s Research Hospital, Susan G. Komen for the Cure and the ASPCA (The American Society for the Prevention of Cruelty to Animals). In the end, more than $100,000 will be awarded: $50,000 to the first-place charity, and $35,000 and $25,000 to the second- and third-place charities respectively.
“Our founders established a heritage of charitable giving that continues on more than 50 years after the company was started,” said Deborah Holland, executive vice president of PCH. “Today our customers and entrants enjoy interacting with the PCH brand on Facebook and ‘The Give Back’ is a perfect way for us to engage them as well as raise awareness for three important causes. This program puts our community in control of an impactful decision, and will be a lot of fun for everyone who gets involved.”
After the voting period ends, the Prize Patrol will embark on “The Give Back” charity tour on Nov. 8 to deliver big checks to each of the charities. Since the vote tally will not be shown throughout the campaign, it will truly be a “Prize Patrol surprise” for all three charities.
“Our jobs are to help make dreams come true, and we work hard to do this every single day,” said Danielle Lam of the PCH Prize Patrol. “To be able to do this for charities helping those in need is truly amazing. But we also know how much our fans love to win, so we’re sweetening the deal and giving away a $500 cash prize every time we hit 5,000 votes. Basically, the more votes we get, the more money we’ll be giving away to fans!”