Publishers Clearing House

The Oldest Fundraising Trick in the Book Still Works
January 6, 2014

Let us take a moment to recognize the Gordie Howe of direct-mail fundraising techniques, the humble, venerable involvement device. Involvement devices have been tested in so many variations and under so many circumstances that their effectiveness is a generally accepted fact.

Publishers Clearing House Launches Second “The Give Back” Charity Event
October 9, 2012

Publishers Clearing House (PCH) announced the launch of the second charitable giving program called “The Give Back.” First launched in 2011, “The Give Back” is a charity-based Facebook campaign where the fans are put in control. From Oct. 9 through Nov. 5, fans of the PCH Fan Page on Facebook will have the opportunity to vote once a day for one of three charities: St. Jude Children’s Research Hospital, Susan G. Komen for the Cure and the ASPCA (The American Society for the Prevention of Cruelty to Animals). In the end, over $100,000 will be awarded: $50,000 to the first-place charity, and $35,000 and $25,000 to the second and third place charities respectively.

DMEF Announces 2011 Collegiate ECHO Winners
August 4, 2011

The Direct Marketing Educational Foundation announced the winners of the 2011 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by charity: water, an international nonprofit that provides clean drinking water to communities worldwide that are deprived of access.

The winners of the DMEF’s 2011 Collegiate ECHO Challenge are:

• Gold (1st place)/Undergraduate: Christopher Newport University
• Gold (1st place)/Graduate: Eastern Michigan University

• Silver (2nd place)/Undergraduate: Oklahoma State University
• Silver (2nd place)/Graduate: Eastern Michigan University

• Bronze (3rd Place)/Undergraduate: Indiana University- South Bend
• Bronze (3rd Place)/Graduate: CUNY Baruch College