Diversifying Your Fundraising to Infinity & Beyond
Sponsored by: GuideOne
Speakers: Emily McAuliffe, Director of Direct Marketing, Smile Train; Mike Horowitz, Director of Digital Fundraising, Smile Train; and Rachel Cyrulnik, Principal, RAISE Nonprofit Advisors
If 2020 has taught us anything, it’s not to put all of your eggs in one basket. Nonprofit organizations quickly realized that relying on one type of fundraising channel — in this case, in-person fundraising — was a quick road to failure, which is why so many organizations thought quickly on their feet and pivoted to digital strategies.
As nonprofits prepare for the post-pandemic phase, it’s now more important than ever to make sure they are diversifying their fundraising channels. This gives organizations extra financial security for when the next crisis hits, but it also diversifies their donor base as well. We know that every donor is built differently, and they have different preferences in the way they give. And by offering new and different ways for people give, you are meeting them where they are and where they like to be.
In this interactive webinar, you’ll learn:
- What the different types of fundraising channels are, and which ones are a good fit for your nonprofit
- How to integrate your fundraising channels to take a more multichannel approach
- Why every nonprofit should include recurring giving, also known as monthly giving, in its fundraising program
- How to communicate with donors and supporters on different channels to keep them active and engaged
- And more!
Sponsored by GuideOne
Couldn’t make it on June 8th? No problem! NonProfit PRO webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.