Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Here's what we've got going on for you this week: the magic of storytelling, your nonprofit brand promise and benefits of Google Ad Grants.

Have a great weekend! We will catch you next week for the next episode of #NPPTrendingNow.

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