Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, the technology-enabled, data-driven performance marketing agency, has been selected by Save the Children to handle donation processing and fulfillment services in support of its direct mail program.
Advocacy can be an essential piece of a nonprofit organization's ability to meet its mission. It's about embracing and promoting a particular point of view. And while it may seem like some of the most successful nonprofits excel at championing a single issue or cause, in reality, the long-term work of building change is made up of a series of smaller gains (and losses) done behind the scenes over a long period of time. You’ve probably heard the saying—change doesn’t happen overnight. It involves a cycle of advocacy, policy efforts and building support from the inside out.
Nonprofit hospitals across New Jersey could be liable for millions of dollars in annual property taxes, under a ruling by a tax-court judge that highlighted the difficulty in separating the charitable and for-profit activities of hospitals and other organizations. The judge found that Morristown Medical Center had so intermingled its nonprofit and for-profit services and…
There appears to be a popular misconception that the only thing that needs to be done to have a copyright is to place the designation © or a notation that “All Rights Are Reserved” on materials for which copyright protection is sought. While that may be true—at least in part—one cannot sue under the federal Copyright Act for infringement unless the copyright is registered with the U.S. Copyright Office.
Do you have a real or fantasy related bucket list? In truth, we can only control a small part of our destiny.
Peer-to-peer encouragement is key to boosting participation in workplace charity efforts among millennials, according to a new study. Nearly half of the young people surveyed for the 2015 Millennial Impact Report said they were likely to donate if a coworker asked them to, while only a fifth said they’d probably do so at the request…
Charity communications and fundraising departments have not always seen eye to eye. A 2011 survey of 115 professionals in both fields by CharityComms and Forster found that only 14 percent of respondents felt the two departments always worked towards shared goals. “We don’t talk to each other,” said one participant. “The communications team doesn’t know…
Walmart's eighth annual Global Responsibility report came out not long ago, and it suggests that the company is feeling pretty proud of itself. It boosted its minimum wage for associates to $9 an hour in April of this year and will boost it again to $10 in February 2016. That will cost them $1 billion,…
Skimming cash, purchasing schemes and financial statement fraud—three very different types of fraud that nonprofits must prevent, detect and insure against. Still, behind each of them—and every variety of deliberate, deceptive acts against nonprofits—there’s a fundamental and shared dynamic at play. Fraud isn’t just an operational or financial risk. It’s inherently a human risk, meaning it often…
We have been moving at a rapid pace—researching, studying, asking, evaluating and communicating. A steady, but rapid pace. Too often we see nonprofits not planning ahead, and then suddenly trying to rush a study process and then rush a campaign. If you are looking at a major campaign, begin taking the right steps at least a year in advance—and ideally two. Hurry up, slow down and prepare. It will put you in the fast lane toward a successful campaign.
