At NTEN's 2013 Nonprofit Technology Conference Thursday, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
I also love fundraisers, and this video made me think of y'all and the glorious work you do, and it reminded me again of how proud I am to be a part of it (if just peripherally) through FundRaising Success.
The primary advice about social media is to take your time and do it right. You are building relationships, and that is not going to happen overnight. Be consistent, be true to your mission and stay active on these channels. It works.
Stuff happens. An unfortunate typo gets through. Or as in this case, an overzealous keeper of your organization's Twitter or Facebook or whatever account lets something get by that really shouldn't have. The difference is in the way you handle it.
Wow, we here at FundRaising Success had a collective Sally-Field-winning-the-Oscar moment — you know, "You like me! You really like me!" — yesterday when we realized that we were just 12 "friends" away from 1,000 on our Facebook page and 18 followers away from 3,000 on Twitter.
I had time to reflect on the topic that is on every marketing professional's mind these days: What is the return of our investment in social media — in my case for a general interest museum?
Last month, YouTube began accepting submissions for its annual DoGooder Nonprofit Video Awards. Now that the submission period is closed and 16 finalists were selected by judges, it's time to get your votes in to help decide the winners.
No matter what your thoughts are on Invisible Children, there are some lessons to take away for fundraisers of all kinds from Kony 2012, lessons that reinforce the best practices in the sector.
On Leap Day, I hopped on an early-morning train down to Washington, D.C., to attend the 2012 Nonprofit Mobile Day prior to the Washington Nonprofit Conference. And in the opening keynote, David Balcom, managing director of digital platforms at the American Cancer Society, laid out why mobile matters.
In a recent post, Patrick Thornton of the Poynter Institute shares how journalists are using metrics to track the success of tweets. It's well worth a read.
