5 Keys to Social-Media Effectiveness
March 5, 2014

Other than finding that young mentor or hiring a social-media specialist, here are five tips for increasing your social-media success.

Are You Maximizing Both Facebook and Twitter?
February 25, 2014

If you are wondering if there really is a benefit to social-media platforms Facebook and Twitter for your nonprofit, read this. If you are a fundraiser and not really thinking about these two channels as a part of your fundraising arsenal, then start thinking differently today.

Spiffing Up the Window to Your Nonprofit
February 6, 2014

Vow to do less well and to keep that much up-to-date when it comes to your website. It's heresy, I suppose, but if your website is the window into your nonprofit, at least make sure the view it offers is current, exciting and inviting — even if it's not yet nirvana.

5 Ways to Leverage Social Media for Fundraising
January 8, 2014

Social media can complement other fundraising strategies and help keep your fundraising goals at top-of-mind awareness. Here are five ways to integrate your fundraising campaign with your social media.

Whither SEO Fundraising in 2014?
December 23, 2013

Is SEO now irrelevant? Definitely not. But it behooves us as fundraisers to take a long, hard look at how much it’s helping us expand our reach.