Advocacy is at the core of every nonprofit organization in one form or another. Most nonprofits are looking to make some sort of social change in the world. It is easy to get caught up in fundraising efforts as a nonprofit and count solely on those campaigns and projects to advocate for your audience. While this is helpful, fundraising should not be your only advocacy effort!...
Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...
The driving force behind charitable giving's evolution, as with many other industries, is Millennials. Not only did the Millennial generation wholeheartedly embrace online giving, they have pushed other generations to participate with charities and causes that are now readily accessible with technology...
For many of us, the thought of joining one more Facebook group makes us want to close our accounts for good and never log back in. With more nonprofits realizing the value of Facebook groups for social media marketing, users find themselves invited to groups they have no interest in...
“Fundraising strategy” is a loaded term, but a strategy is so imperative to have as a nonprofit wanting to grow, stay relevant and make a huge impact in your cause space. And in a world where there are so many online fundraising options available, sticking with one plan of action can leave you pigeonholed and missing out on huge opportunities...
I was thrilled to have been selected to present a session this year, all about one of my favorite topics, Facebook Fundraising! Joining me to share insights from the trenches were Joe Gallant from Polaris and Jennifer Cheang from Mental Health America...
Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful outreach tool to leverage. The pervasiveness of petitions, the emergence of movements like #BlackLivesMatter and #MeToo, and the increase in fundraising options provide a way for organizations to raise visibility, activate and engage audiences online...
With so many nonprofit technology tools at our fingertips, fundraising is no longer limited to formal galas and in-person events. More people are opting to give online each year...
Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...
Nonprofits have been increasingly seeking out mobile fundraising technology companies to: conduct live auctions with text notifications for auction winners; allow for mobile payments at event check-out; send texts inviting guests to increase their offer when they are being outbid in an auction; save volunteers from conducting telephone outreach or tracking mailed RSVPs by transferring event invitations, ticket sales and registrations to an automated platform; and free nonprofit staffers from doing hours of post-event analysis by offering real time event checkout results...
