Donors understand that data and technology are game-changers. So, if donors care about a mission, such as the eradication of cancer, ending poverty or high-quality education, they realize the source of fundamental change occurs with the partnership between technology and humans.
Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.
Imagine this: You run a domestic violence shelter, and your fundraising team is starting to realize that your ads aren't bringing in the money they used to on social media. Or, perhaps you lead a clinic related to women's health, and since reproductive rights is a lightning rod issue, the algorithms on social media decide that it's too hot a topic for ads. Again, your fundraising money and your activist posts take a hit.
Organizations are requiring more robust software functionality to ensure virtual and hybrid campaigns connect as deeply with participants and donors as in-person events. In response, peer-to-peer software vendors are offering more tools for organizations and participants to engage in richer and more meaningful ways.
Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.
By relying on tools at your disposal and tapping into new and accessible resources, you can launch all kinds of quick fundraisers to promote online campaigns. Here are four creative online fundraising tips that could help you make the most of your virtual fundraising ideas.
Peer-to-peer event participants are more comfortable with the technical aspects of attending events online now and recognize the convenience of attending an event online. Yet, many are starting to tire of impersonal webinars and lack of face-to-face in-person engagement...
Pledges have been around for a long time. They’ve always been used as a way for donors to spread out their gift over time. Recurring gifts have been around for quite a while as well, but they’ve gained more popularity over the past five years...
Believe it or not, the holidays and year-end are rapidly approaching. You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.
Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...
