In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years.
If charities are going to connect with current and future donors, organizations need to start meeting them where they are.
With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal.
In days past, charity ― “old-charity" ― was dominated by the few and influential. Sure, it is true that, at the local level, community members were able to organize fundraisers for causes near and dear effectively.
We can all agree there are so many ways to reach donors and ask them to contribute that it’s hard to pick and choose. If text-to-donate is a medium you are considering for fundraising, here is what you need to know to expedite your decision-making process...
Let’s settle this once and for all: The Facebook fundraising feature isn’t a bad thing. If you’re an individual. By individual, I mean a personal cause campaign. Think raising funds for a sick friend, a grieving family or even a birthday campaign to support your local soup kitchen...
A fundraiser needs velocity. It needs to be focused and channeled to maximize every bit of energy expelled. In fact, it’s the emergence of several factors that creates the necessary velocity to make your crowdfunding campaign successful...
I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...
It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...
For nonprofit executives and fundraisers, the question is no longer should we invest in digital fundraising, but how much? A general guidance is this that development departments should invest 7% of their time, money and resources into digital fundraising...
