Effective online marketing can open opportunities to engage with supporters. Optimize your nonprofit digital content with these ideas.
While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.
Facebook fundraising has seen its ups and downs over the years, so what is its current perceived value? Here are three key mistakes nonprofits need to avoid when evaluating if there’s a place for Facebook fundraising in their 2023 strategy.
There are lots of ways you can use artificial intelligence to be more effective at your nonprofit — even with scarce resources.
Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.
If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.
The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.
Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations. While the metaverse is still being built — and is so new that it’s hard to define exactly what it means — there’s a lot of marketing hype (and money) being wrapped up into it.
While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.
Amid Giving Tuesday, there’s an opportunity to highlight how major giving days reinforce inequality along lines of race and class.
