Amid Giving Tuesday, there’s an opportunity to highlight how major giving days reinforce inequality along lines of race and class.
Numbers and intent are important in fundraising, but affinity considers the underlying profile and motivations of donors.
The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money before Dec. 31.
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
Here are examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.
If you're not concerned about data security as a nonprofit, you should be. Hackers tend not to deliberately target nonprofits the way they do manufacturers and financial institutions, for example. But a lot of hacking is actually automated and based on exploiting targets of opportunity, and a lot of nonprofit IT security is underfunded and unprepared.
It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.
Technology training can impact employee satisfaction and efficiency as well as staff turnover. Here are two things to consider.
Given their omnipresence, it's exciting to consider how game companies can harness their immense reach and power to create community and social good, and how nonprofits can utilize games as platforms to fundraise and connect with small donors.
Giving Tuesday will take place Nov. 29 this year. Here is why your organization should start planning a Giving Tuesday appeal now.
