Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.
Recent discussions focus on a myriad of topics, but in the past three to four weeks, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. Let’s explore a few of these topics.
What we write is designed to generate strong emotions. And it's why we have to be certain that what we write takes readers into the world we want them to be in.
Information doesn't raise money. It lays the foundation for raising money. It gives you credibility and gives your donors a reason to listen when you appeal to their empathy and desire to help.
The technique for using concrete numbers effectively is not very concrete. It requires judgment, empathy, euphony, context and experience.
The sad fact is that the direct-mail highway is littered with packages that failed to live up to their initial test results.
Taking a break from television to dip in to a little high-quality fiction will make you a better writer. It might even make you a better person.
Along with the five steps recommended in 2010, now there are two more that nonprofits should add to the list: optimization of online fundraising and adoption of an omnichannel fundraising strategy. Yes, it’s more to do, but the return on investment will be high while the cost of ignoring these steps will be even higher.
In fundraising copywriting, find the words that stir your readers' senses. They are the first step toward touching their hearts.
All people are looking for a quick and simple way to be informed. Your prospects are no different. Time cannot be wasted, effort needs to be maximized and results are driving the end game. So why not start with planning the end game?
