By embracing the attributes of the mid-funnel specifically, and the behavioral analytics that stem from this platform, fundraisers have a much clearer understanding of their supporters, which in turn allows for the development of more relevant, customized and personalized experiences and relationships that will result in far greater dividends to the organization.
It seems that whenever a celebrity endorses a product it turns to gold, and more often than not, a celebrity appearance or stamp of app
I recently remembered a talk I had with a client, Randi Corey of the Hydrocephalus Association, about her experience with surveys.
What if your event was born and raised on registration fees? How do you transition from them? I've seen and heard of some horrific stories of efforts to change to a no-reg fee environment. At least one nonprofit accomplished the switch successfully.
Is your communication plan missing an e-welcome series? Do you have only a welcome email versus a series? Well, you should change your plan now. Here are a few helpful hints about a welcome series.
According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in enough to engage your target and make him or her a regular supporter.Drip campaigns create those exposures in a tactical way that dovetails with your overall strategic plan. Here are 11 tips to help you get more drip for your buck.
Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product mix?
This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it right. Just don't.
Every so often you just get stuck when you need an idea. All writers know this. And we all know the standard advice for coming up with a creative inspiration: take a walk, sleep on it, put it aside and come back to it later, and all that.
Demographics and geographics are just not enough anymore in your nonprofit's donor segmentation. You need to have more information.
