Story Styles That Open Readers' Wallets, Part 1
January 26, 2015

It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a reader to reach for her wallet. But that's what you're there for, right? If it were easy, anybody could do it.

Microsoft Word: The Fundraiser’s Frienemy
January 19, 2015

We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today's business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge.

8 Great Fundraising Habits
January 14, 2015

Good habits are developed over time. By practice. By repetition. Build the strength of your fundraising program through good fundraising habits.

Fundraising and a Glimpse Into My Electronic Inbox
January 8, 2015

Seeing what others are doing with their fundraising is one of the best ways to jump-start your own creativity and find new things to try or test. If you haven't done it recently, make some donations to nonprofits that you think you can learn from; reading about fundraising is good, but actually being a recipient of it is great!

5 Fundraising Paradigm Shifts in 2015
January 5, 2015

It looks like the future of fundraising is catching up with us. We are afflicted by the ancient Chinese curse, "May you live in interesting times." And in the year ahead, times are going to get a lot more interesting.