As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.
Email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit.
If you have a holiday card on your direct mail schedule, I highly recommend to include your monthly donors this time of the year.
This year, the idea of back-to-school essentials has been turned on its head in a new PSA to make a point about school shootings.
As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.
Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.
With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal.Â
Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.
Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.
