Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...
Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...
It is true that people give to people. If you are interested in a long and satisfying career in fundraising, get out of the office and engage others. You will be amazed at what you’ll learn about others and yourself...
I’ve always found it curious that while many organizations diligently develop a strategic plan, few take the time to craft a sustainability plan. By “sustainability” I don’t mean the environmental kind, but rather a plan for sustaining your programs and services over the long-term...
There is no substitute for effective and focused cultivation. It brings new donors into the fold, and it strengthens the bonds with existing donors. It also helps nurture staff and volunteers—coaching and training them for a campaign...
The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...
Have you had a day when you just felt like there had to be a better career to pursue than fundraising? I know I have. Fortunately, those days have been far outnumbered by those days when I feel honored to do the work I do...
Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...
The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...
Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...
