If reading your appeal seems like hard work to me, than why should I bother? I work all day! My brain needs a rest. Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good. Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?...
I was walking down stairs, thinking of a project and carrying three different large items. Then, I slipped and tumbled. Stupidly, I still flew to a board retreat the next day, then drove 10 hours to present a campaign study report a few days later. All of that walking did not help what was diagnosed as a broken ankle. Then there was surgery to install a plate, and now I’m paying for not addressing a situation by having a slower and more painful recovery. Here are my five big lessons learned...
A recent study about donor engagement and nonprofit marketing shows there are critical areas where what nonprofits are doing is not what is optimal for donors.
You know that you should have a solid communications calendar in place, one that combines touches with direct asks throughout the year. But if your organization relies on its year-end direct-mail appeals to raise the majority of its funding, here are seven tips to get you headed in the right direction...
Fran was a major gifts officer (MGO) who had great relationships with his donors. Then, in October 2008, a disaster struck for a donor he greatly respected that left the donor unable to make his usual gift. Many MGOs might have given up on this donor and moved on. But Fran was adamant about not giving up this donor. In fact, Fran did the opposite...
You can easily think of a long career in the fundraising profession in terms of time, growth and opportunity. To have a career in this field you must have an interest in attributes that point you in a career direction. A long career may consist of 10 positions or more. My four-quarter career theory focuses on four major career stages...
Otis Fulton, my husband and Turnkey’s psychologist, leapt from his chair with a shocked expression on his face and social science book-of-the-day in hand. “The Ice Bucket Challenge was not peer-to-peer fundraising!” he said. “Don’t you see? Peer-to-peer is a closed loop. The Ice Bucket Challenge was an open loop...”
One of the first things a fundraiser learns is that he or she doesn’t have all the answers. We rely on testing, experience, data and, sometimes, our guts to help us make decisions about how and when to invest our fundraising dollars. However, I’ve found that in the busyness of our work, we don’t always ask the right questions...
Diane is the executive director of a medium-sized nonprofit in the Southwest. In her projections for next year, she has inked in moderate bumps in her fundraising goals. Seems like that’s insufficient for her finance committee. The members of her committee want absolute certainty on the 2016 numbers. You read it right, absolute certainty...
I consider these three words the holy trinity of fundraising success. They are simple. They are easy to remember. They really work. Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused. Let’s take a look...
