Fundraising and Football Part 1: Preparation and Execution Key to Campaign Success
December 7, 2016 at 11:42 am

Football brings about a lot of passion (and agony), especially this time of year. A few years ago, I was guest lecturing in my Lighthouse Counsel colleague Tom Landrum’s class on higher education fundraising. Many of the students had just returned from the annual Georgia - Florida football game in Jacksonville (also referred to as…

Model Wars: Data Science and Politics
November 8, 2016 at 8:00 am

The last few days have brought something unusual to the news: a battle of the data scientists. Yep, that’s right—data science people fighting about the validity of models for polling predictions. I find this very unusual. Data scientists compete all the time. But there is rarely an argument about what is empirically correct and valid...

What Does Your Dream Organization Look Like?
November 4, 2016 at 8:00 am

The other day, I was thinking about what the perfect resource-development job is like. In this complex society and profession, there are many moving parts in play. In my mind, however, I thought, "Wouldn’t our jobs be easier if we created our own organizational vision of the perfect nonprofit organization?" Here's what my dream organization would look like...

Have a Plan: Your Process Strengthens Results
October 19, 2016 at 11:54 am

A process is "a systematic series of actions directed to some end." The process in strategic planning, for example, can even be more important than the resulting plan. If you conduct planning as a process and not an event, have a proven outside facilitator and let the process work without a leader trying to control it (after all a plan is about the organization, not one person), the results are phenomenal...

Keep Your Plans Moving (Even During Leadership Change)
September 28, 2016 at 11:40 am

We are working with a client who is undergoing a CEO transition. Over the past two years, this organization had invested in a master planning process and also an extensive strategic planning process. When asked if it should pause while searching for a new CEO, our response was an emphatic "No!"...

6 Ways to Gear Up Now for Successful Year-End Fundraising
September 27, 2016 at 10:12 am

Do you have a plan in place to meet your year-end fundraising goals? Just imagine: The average nonprofit raises more than 40 percent of its annual revenue during the last quarter of the calendar year. Start getting ready for year-end fundraising with the following tips you can start implementing now...

Mid-Level Giving: What Are You Measuring?
September 27, 2016 at 9:41 am

Eighteen nonprofits from all sectors came together for two days to discuss mid-level giving. Here’s what they say is mandatory for measuring success...

Who Are You Speaking To? Creating a Donor Profile
September 20, 2016 at 11:11 am

Creating a donor profile is one of the most illuminating things you’ll ever do—and my first step in working with most new clients. It’s only when you truly can envision the individual you’re writing to that you’ll find your overall writing—from your appeals, to your emails, to your website copy—will take on a deeper, more personal approach...

How to Capture Lightning in a Bottle
September 13, 2016 at 10:36 am

Some things are not predictable and “Pokemon Go” falls into that category. Did your organization take advantage of any of the hype? Is your organization prepped to grab lightning in the future?...

Look Inside Your Organization Before Looking Outside It
September 9, 2016 at 9:33 am

Recently, a United Way agency asked our organization to participate in a several-hour-long audit session. While the event was very structured, it also was conversational in approach. It provided a wonderful forum for our organizational members to evaluate how an outside organization perceives us, and for us to test our systems, processes and performance standards...