Everyone is wondering — what’s going on with American Cancer Society and its direct mail decision.
Read MoreTag: Nonprofit industry
Looking Back a Year: A Big Reminder on American Cancer Society’s Bold Move
One year ago this month, I wrote an article that detailed what may be one of the boldest moves by a top brand in the nonprofit industry. Today’s blog is your reminder of all that went into that decision by the American Cancer Society (ACS). Why am I reminding you? Because in two weeks, I will be providing you an update on where things stand and the progress ACS has made on its goals.
Read MoreDo You Leverage All the Thinking Hats?
Decision making is tough enough, so let these “thinking steps” help you break it down.
Read MoreModeling — Taking it Straight from the Experts (Part 1)
The more I thought about it, the more I wanted to know what the experts were thinking in this area — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.
Read More