Monthly donors Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

What’s Driving Recurring Giving — and What’s Still in the Way

September 19, 2025 Erica Waasdorp

Smiling woman holding credit card using laptop lying on sofa in living room at home making a donation as a donor

Recurring giving is growing steadily, but barriers persist. Let’s unpack what’s fueling recurring giving today and the stubborn challenges holding nonprofits back. Find out how your organization can strengthen sustainer programs and improve donor retention for the long term.

5 Ideas to Gain Donor Loyalty With Sustainer Giving in 2025

January 27, 2025 Erica Waasdorp

Encouraging your supporters to become sustainers can foster loyalty in your donor base. Here are five ideas to acquire monthly donors.

How to Ask for an Extra Gift From Your Monthly Donors

August 11, 2022 Erica Waasdorp

Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here’s how to go about it.

Does Your Nonprofit Have Backup Plans?

March 15, 2021 Erica Waasdorp

Question mark speech bubble isolated on red background.

Monthly donors offer that security blanket, that ongoing revenue that you need to keep the lights on, keep your mission going.

What Is Your Monthly Giving Soft Cancel Process?

March 4, 2021 Erica Waasdorp

When I was reviewing my monthly gifts for the year, I realized that I hadn’t given monthly to several organizations since May. I call this a soft cancel. I didn’t mean to stop giving monthly, and I didn’t take action to stop.

Protect Your Monthly Donors

February 15, 2021 Erica Waasdorp

I’ve seen this happen several times in different ways. Donation platforms and donor base companies merge. A community foundation providing donation form support for organizations decides it is not their focus any longer. Nonprofits had to scramble and find a payment processor and the best forms to use quickly.