Many nonprofits focus on acquisition and major gifts, but overlook the donors in between. Ignoring mid-level donors can quietly erode retention, revenue, and your future fundraising pipeline.
Read MoreThe Cost of Ignoring Mid-Level Donors
Tag: Mid Level Giving
Why a Mid-Level and Major Gift Fundraising Strategy Is Nonprofits’ Smartest Investment
Not investing in mid-level and major gifts is the real risk. Here’s why a structured fundraising strategy focused on relationships — not transactions — creates sustainable growth and stronger donor loyalty.
Read MoreHow to Manage a Caseload Refresh
Early in the year, it’s important to take a thorough look at your caseload and do a caseload refresh. Let me walk you through the process.
Read More4 Proven Strategies to Boost Mid-Level Giving in 2025
Though critical to a healthy donor pipeline, mid-level donors are often overlooked. Here are four ways to put a renewed focus on these donors.
Read MoreHow to Develop Your Year-End Ask Strategy
This is the busiest time of the year for fundraisers. Here’s some advice on how to develop your ask strategy so you can find year-end success.
Read MoreYour Most Important 2024 Donors Are Already in Your File: Engage and Upgrade Mid-Level Donors
If you want to grow in 2024, your mid-level donors can be one of the most valuable segments to target in an upgrade campaign.
Read MoreHow the Year-End Craze Can Kickstart Your Mid-Level Program
Year end is great time to connect with donors when they are most engaged — and to fast-track relationships with your mid-level donors.
Read MoreNo, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising
There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.
Read More10 Top Strategies to Grab Your Nonprofit’s Mid-level Fundraising Opportunity
Are you making the mistake of focusing all of your energy on donor acquisition and major gift fundraising, largely ignoring the fertile middle of your database? This is a big missed opportunity. There’s gold in the mid-level hills, but you won’t find it unless you go digging.
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