Donor intent Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Counting Bequests in a Capital Campaign: Where Many Nonprofits Get the Math Wrong

May 18, 2026June 19, 2026 Camille Mantelin

A donor offers a large blended gift — cash plus bequest — and your team is thrilled. But are you counting it correctly? Two variables determine what a bequest is really worth to your campaign, and conflating them is one of the most common mistakes in capital campaign planning.

Principal Gifts Versus Major Gifts: What’s the Real Difference?

March 3, 2026 Jeff Schreifels

Start-up team having a meeting in office. Multiracial group of men and women discussing in office conference room.

It’s not just about more zeros. Principal gifts and major gifts operate under completely different expectations, leadership demands, and levels of complexity. If you’re treating them the same way, you may be limiting your organization’s growth potential.

Vanity Metrics Versus Donor Intent: Why Engagement Isn’t Fueling Fundraising

January 7, 2026 Kristy Morris

Your dashboards may show rising engagement — but donations tell a different story. Here’s why vanity metrics mislead nonprofits and how intent-based metrics connect marketing performance to real fundraising results.

Tag: Donor intent

Counting Bequests in a Capital Campaign: Where Many Nonprofits Get the Math Wrong

Principal Gifts Versus Major Gifts: What’s the Real Difference?

Vanity Metrics Versus Donor Intent: Why Engagement Isn’t Fueling Fundraising

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