Earlier this month, the American Cancer Society announced it was laying off 1,000 staff members and anticipated a $200 million shortfall during 2020. What are the long-term prospects for ACS?
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Relay for Life sprang from nothing in 1985 to more than $400 million per year at its height. In spite of that gargantuan success, no other nonprofit has been able to put the volunteer-driven model to work in the same way. Why is that? Why have no other organizations been able to get volunteers to handle events in the same way or fundraise at the same levels?…
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Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.
Read MoreEveryone is wondering — what’s going on with American Cancer Society and its direct mail decision.
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One year ago this month, I wrote an article that detailed what may be one of the boldest moves by a top brand in the nonprofit industry. Today’s blog is your reminder of all that went into that decision by the American Cancer Society (ACS). Why am I reminding you? Because in two weeks, I will be providing you an update on where things stand and the progress ACS has made on its goals.
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