Get Busy! Fundraising Can't Wait
"Right now, all I want is to get my lights turned on," the woman said to the nun. The woman had snapping black eyes and sat perfectly erect in her chair across from the nun's desk. She was small and thin, but not the fashionable kind of thin. Her stream of black hair was carefully combed but had lost its luster.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.