Copywriting? Use More Paint
Painters and copywriters have more in common than one might think. I noticed this most recently when I stumbled across an eccentric YouTube video called "3 Great Tips to Cure Amateurish Looking Paintings" by a painter named Daniel Edmondson.
Edmondson says there are three common mistakes that keep an artist's work from looking professional. Eliminate them from your paintings, and you'll look a lot more professional and have much greater success.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.