Are the People Reading Your Mail Ruining It?
At the same time, those who review and approve your fundraising messages are not obliged to just rubber stamp everything that comes their way. Questioning and pushing back can help everyone fine-tune the creative. But the organizations that get the best results understand that what matters most are the donors' and prospects' feelings, not their own.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.