Are the People Reading Your Mail Ruining It?
How do you know if your fundraising appeal is any good? Long before the results come in, you need to know your fundraising message is as strong as possible. When you ask people to support you, there's a lot on the line: your brand, your reputation, not to mention a sizable investment.
So you try to boost your ROI by hiring skilled people and letting them use their skills and talents to create messages that get attention, tell your story and persuade people to act.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.