6 (More) Habits of Highly Effective Fundraising Writers
How's the novel coming? You do have one in the works, right? I think 90 percent of the fundraising copywriters I know are working on one.
It's one of the peculiar things about copywriters. When we're not writing for a living, we're often writing to relax (something we have in common with professional musicians).
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.