3 Prewriting Steps You Probably Skip (but Shouldn't)
So you and I would do well to get out in front of this inevitability. If we take time to do better prewriting now, it might save us later from getting left behind in the redundant dust of repeating the same wrong mistakes over and over.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.